GPA'S BIKE SHOP
GPA's bike shop is run by a Grandpa, GPA, who has a passion for repairing, restoring and upgrading bicycles.
We developed a brand identity that encompasses his traditional ways with a structured type alongside a custom mark of the bike which adds a subtle modern flair.
BEHIND THE BRAND
A brand identity that speaks truth to the traditional techniques of their services whilst elevating it in a modern twist using the bicycle as a contemporary mark element within the primary logo as well as a stand-alone pattern.